How to Create a Social Media Strategy That Actually Works for Your Practice

Mar 12

If your social media feels like throwing spaghetti at the wall… you’re not alone.

Many practices post consistently, but not strategically. The truth is, without a plan, even great content can fall flat.

A social media strategy doesn’t have to be complicated — it just needs to be intentional. It’s about creating structure, consistency, and clarity so your audience knows exactly who you are and why they should trust you.

Let’s walk through a simple, proven process for building a strategy that actually works for your practice.

Step 1: Define Your Goals (Be Clear About the “Why”)

Before posting a single thing, ask yourself: What do I want my social media to do for me?

Build brand awareness?
Attract new patients?
Educate your audience?
Strengthen relationships with existing patients?

Your content will look very different depending on your goal. For example, if your goal is to drive new patient leads, your captions and calls-to-action will focus on conversion (“Book a consult”). If your goal is to educate, you’ll focus more on clarity and consistency.

When you start with a clear “why,” every post has a purpose.

Step 2: Know Your Audience (and Speak Their Language)

This is where most practices go wrong — they post for everyone. But the truth is, not everyone is your patient.

Identify your audience by asking:

What age group do they fall into?
What problems are they trying to solve?
What questions do they have before booking?

Once you know who you’re speaking to, you can craft messaging that resonates.
For instance:
→ An ophthalmology practice might focus on visual freedom and trust.
→ A wellness spa might emphasize relaxation and confidence.

The magic happens when your audience reads your content and says, “This is exactly what I needed.”

Step 3: Map Out a Simple Content Plan

Now it’s time to plan what you’ll post. Don’t overthink it — balance education, engagement, and promotion.

Here’s a quick framework to keep things easy:

Educate (40%) – FAQs, procedure explainers, wellness tips
Engage (40%) – team spotlights, testimonials, behind-the-scenes
Promote (20%) – offers, new services, or call-to-action posts

If you can stick to that mix, your feed will stay balanced and relatable — without feeling salesy or repetitive.

Step 4: Track, Review, and Adjust

The most successful brands are the ones that pay attention to their analytics. Your data tells a story — listen to it.
Which posts perform best? Which topics spark engagement? Use that insight to guide what you create next month.

Consistency is key, but so is reflection. You’ll save time and energy by focusing on what actually works.

Your social media strategy doesn’t have to be complex — it just needs direction. When you start with clarity, your content becomes more intentional, your brand feels more cohesive, and your patients feel more connected to you.

At BRANDED, we help practices like yours build custom social media strategies that grow with you — not just for you.

Ready to turn your social media into a growth tool for your practice?
Let’s create a plan that’s simple, sustainable, and effective. [Book your discovery call with BRANDED today.]