Digital Marketing Basics every private practice owner needs to know
Running a private practice is a rewarding but demanding career, and in today’s digital age, having an online presence is essential to attract and retain patients. But with all the jargon—SEO, PPC, content marketing—many practice owners aren’t sure where to begin. Here’s a breakdown of the basics so you can understand where to focus your energy.
Design or Hire Someone to Develop… A User-Friendly Website
Your website is often the first impression patients have of your practice. It should be clean, easy to navigate, and mobile-friendly, with your contact info and services clearly listed. Include an online booking feature, making it easy for patients to schedule appointments without having to call your office. Our practices have seen an 80% increase in bookings just from adding an online booking feature!
Prioritize Local SEO
I’m sure you’ve heard your colleagues talking about Search Engine Optimization (SEO) and how it’s helped their ranking on Google. SEO is one of the most important digital marketing strategies on the roster. It helps prospects and patients in your area find your practice online. Be sure to optimize your site with keywords like “plastic surgeon in Fort Worth” or “pediatric dentist near me.” Claim and update your Google Business Profile, and encourage happy patients to leave reviews, as these all boost your search visibility. If you’d like assistance claiming, verifying, or setting up your Google Business Profile, a member of my team would be happy to assist you! Reach out to our team here.
Social Media Engagement
Social media offers a platform where you can engage with patients, share educational content, and build your online reputation to reach new prospects.You can use your social media to post updates, answer FAQs about your services, and showcase patient testimonials to build trust and establish your online presence. Being on social media as a practitioner has always been a taboo topic, but ultimately its about defining the right content strategy. For guidance on how to stand out on social media as a private practice read our article: “How to Stand Out on Social Media as a Private Practice (Without Feeling Cringy or Unprofessional)”.
Content Marketing
Blogging, videos, and other educational content can set you apart as a knowledgeable and caring provider. Start by answering common patient questions or covering health topics relevant to your field. Start with what’s manageable. Try producing at least 2 videos a week that you can repurpose in your marketing strategy. The Content Marketing Institute has great beginner-friendly resources if you’re new to content creation.
Not sure where to start with digital marketing for your practice? Let’s work together to create a custom strategy for your practice.
